Now more than ever, productivity counts. According to data from the Warehouse Education and Research Council (WERC), the median percentage of productive hours vs. total hours worked at the average warehouse is just 85 percent - meaning nearly one out of every six hours is spent on nonproductive activities. An often overlooked source of ready improvements: bar code printers. Chosen correctly, advanced bar code printers can provide benefits beyond the reliable printing of labels, driving operational benefits that help companies increase productivity and remain competitive. This white paper explains how different printer types, performance capabilities, features, label media compatibility, integration, and support requirements can impact productivity and total cost of ownership (TCO) for users with extended printer duty cycles or harsh environments.